TOP 3 REASONS WHY VIETNAMESE AGRICULTURAL PRODUCTS HAVE YET TO REACH THEIR DESERVED VALUE IN INTERNATIONAL MARKETS

Current Situation of Vietnam’s Agricultural Value Chain and Solutions from CASS

Vietnam’s agricultural sector, despite its large output and diversity, still faces numerous challenges in enhancing product value and accessing high-end markets. Below are the top three reasons why Vietnamese agricultural products have yet to achieve their deserved value in international markets:

1. Inadequate Preservation Systems:

One of the biggest limitations is the lack of synchronization and modernity in post-harvest preservation. Many agricultural products are not stored correctly after harvesting, leading to a loss in quality, nutritional value, and aesthetic appeal. This is especially critical when exporting to markets with strict quality standards such as the EU, the US, and Japan. When agricultural products do not stay fresh for long, their competitive value decreases, making it difficult to maintain high prices.

2. Lack of Advanced Preservation Technologies:

The delay in adopting high-tech preservation processes is another key reason why Vietnamese agricultural products struggle to expand into premium markets. Current preservation methods rely heavily on traditional technology, which cannot meet the demands for long-term storage and food safety assurance. This increases the spoilage rate of agricultural products, particularly during transportation, causing significant losses for both producers and exporters.

3. Inefficient Supply Chain Management:

The lack of strong connections between stages in the supply chain—from production, transportation, and storage to distribution—has significantly reduced the operational efficiency and economic value of Vietnamese agricultural products. Issues such as uneven transportation, substandard storage, and ineffective distribution have resulted in agricultural goods losing their original quality by the time they reach consumers.

The CA Technology Solution from CASS:

Amid the difficulties Vietnam’s agricultural products face in maintaining post-harvest quality, CASS has pioneered the introduction of Controlled Atmosphere (CA) preservation technology. This technology helps regulate the proportions of O2, CO2, and N2 in the storage environment, creating ideal conditions to reduce the respiration rate of agricultural products, slowing down the ripening and aging processes. As a result, agricultural products not only retain their freshness for an extended period but also prevent the growth of harmful microorganisms, minimizing the risk of cross-contamination between batches.

In addition, the CA system is integrated with modern cooling and humidity control technologies, ensuring an optimal storage environment. This not only extends the preservation time of agricultural products by 2-4 times compared to traditional methods but also helps businesses save costs, reduce waste, and enhance competitiveness in international markets.

Economic Benefits from CASS:

The application of CA technology not only helps Vietnamese agricultural products meet the stringent standards of international markets but also allows businesses to optimize operational costs. With the ability to preserve products for long periods without the use of chemicals, CA minimizes losses due to spoilage and provides more flexibility for exporters in negotiating prices. This is especially important in a volatile global economy, where businesses must find ways to optimize costs while maintaining product quality.

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CÔNG TY TNHH BẢO QUẢN RAU QUẢ CASS

• Hotline: 0931790829 – 0931780829

• Email: cass@cass.vn

• Website: cass.vn

• Địa chỉ: Lô F5, Đường số 6, KCN Hoà Bình Xã Nhị Thành Huyện Thủ Thừa Tỉnh Long An.

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