In today’s globalized agricultural landscape, information and technology have become the twin pillars of competitiveness. The article “The Ministry of Industry and Trade: The Compass for Vietnamese Agricultural Products” emphasizes that the Ministry not only plays a regulatory role, but also serves as a strategic compass, guiding businesses through market intelligence, trade policy, and ecosystem connectivity.
Yet, information alone is not enough. To translate strategic direction into real commercial advantage, Vietnamese agribusinesses need technology that safeguards and enhances product value. This is where CASS (Controlled Atmosphere Storage System) emerges as a critical solution.
1. The Ministry of Industry and Trade – The Compass of Market Orientation
According to the article, the Ministry provides:
- Market intelligence and risk alerts: from packaging and traceability requirements in China to verifying international trade partners.
- Trade facilitation and defense: resolving border congestion and protecting exporters in anti-dumping disputes.
- Digital platforms and connectivity: hosting trade fairs, building digital databases, and accelerating e-commerce adoption.
However, over 60% of small and medium-sized enterprises (SMEs) lack both dedicated market research units and post-harvest preservation technology. As a result, even when armed with accurate market information, they struggle to transform insights into sustained export performance.
2. CASS – The Technological Key to Realizing Market Strategy
CASS is not a conventional cold storage system. By adjusting O₂, CO₂, and N₂ levels alongside temperature and humidity, it:
- Extends freshness: preserving crispness, sweetness, color, and nutrition longer than standard cold chains.
- Reduces post-harvest loss: slowing respiration, delaying ripening, and minimizing microbial spoilage.
- Meets strict export standards: ensuring uniform quality across shipments, preventing rejections or downgrades during long-distance transport.
Thus, when the Ministry sets strategic direction—such as complying with new traceability regulations or meeting long-logistics shelf-life requirements—CASS becomes the enabling mechanism that turns policy into practice.
3. Information Meets Technology: A CASS Application Model
A typical scenario might unfold as follows:
- Market alert: The Ministry notifies exporters that China now requires fruit to maintain stable quality for 45 days during logistics.
- Enterprise response: Companies align harvest schedules and consolidate shipments.
- CASS intervention: Mangoes, dragon fruits, or longans are stored under controlled atmosphere, stabilizing ripeness and quality.
- Market outcome: Vietnamese produce arrives in premium condition, avoiding price suppression, spoilage, or costly returns.
Here, CASS directly connects market orientation (the compass) with operational capability (the journey).
4. Strategic Impact: From Reactive to Proactive
Without CASS, businesses remain reactive—forced into urgent harvesting, distress sales, or accepting high logistics risks.
With CASS, however, they shift to a proactive model:
- Choosing optimal export timing.
- Negotiating prices confidently with guaranteed long-lasting quality.
- Meeting regulatory demands without fear of post-harvest degradation.
This is the transition from “agricultural production” to modern agribusiness management, where preservation technology bridges market intelligence and profitability.
5. Conclusion: CASS as the Missing Piece in Vietnam’s Agricultural Compass
The Ministry of Industry and Trade has proven effective in strategic orientation through information, policy, and connectivity. But for this “compass” to translate into tangible progress, businesses need the operational tools to walk the path.
CASS is that missing piece. It not only preserves post-harvest quality but also transforms Vietnam’s agricultural model from “low-price, perishable” to “high-value, consistent, and reliable”.
In essence: Information is the compass; CASS is the legs. Only when both move in harmony can Vietnamese agriculture travel far and thrive in the global marketplace.
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CÔNG TY TNHH BẢO QUẢN RAU QUẢ CASS
• Hotline/Zalo: 0931790829 – 0931780829
• Email: cass@cass.vn
• Website: cass.vn
• Fanpage: CASS – Kho bảo quản nông sản tươi bằng công nghệ CA
• Địa chỉ kho (trước sáp nhập): Lô F5, Đường số 6, KCN Hoà Bình, Huyện Thủ Thừa, Tỉnh Long An
Địa chỉ kho (sau sáp nhập): Lô F5, Đường số 6, KCN Hoà Bình, Xã Thủ Thừa, Tỉnh Tây Ninh
