In the face of global trade turbulence—especially with the new U.S. tariff policy taking effect in April 2025—many of Vietnam’s key agricultural exports have not only maintained steady momentum but also achieved remarkable growth in international markets. These results are no coincidence; they are the outcome of strategic adaptation, technology adoption, and supply chain upgrades.
Trade instability: A test of adaptability and supply chain readiness
As the U.S. imposes higher tariffs and tightens technical standards and traceability requirements, China also intensifies inspection protocols at its border checkpoints—particularly for fruits and seafood.
However, according to Vietnam’s Ministry of Agriculture and Rural Development, in Q1/2025:
- Rice exports exceeded 1.1 million tons, generating over USD 700 million, up 42.6% year-over-year.
- Coffee exports reached nearly 600,000 tons, valued at USD 1.9 billion, a 55% increase in volume and 80% in value.
- Fruit and vegetable exports surpassed USD 1.1 billion, with notable growth in markets like the EU, Japan, and South Korea—markets known for their strict safety and traceability standards.
Several exporters of durian and dragon fruit have managed to secure consistent orders thanks to the application of advanced preservation technologies and international-standard packaging and traceability systems.
(Nguồn: Báo Nông nghiệp & Môi trường, 10/4/2025)
CASS: A behind-the-scenes force enabling product quality and compliance
In this challenging global trade landscape, CASS’s Controlled Atmosphere (CA) technology has emerged as a key solution for exporters needing to maintain product quality, shelf life, and compliance with rigorous technical barriers.
What CASS brings to the agri-export value chain:
- Extends product freshness by 2–4 times compared to conventional cold storage without using preservatives.
- Reduces spoilage rates to below 5%, preserving flavor, texture, and nutrients—especially critical for long-haul fruit exports like durian, mango, and dragon fruit.
- Enables traceability and post-shipment verification, meeting the demands of U.S., EU, and Japanese importers.
- Equipped with automated robotic systems (ASRS) and real-time monitoring software for warehouse and product movement—minimizing manual error and improving accuracy.
CASS also serves as a certified post-harvest processing and export packaging center, meeting strict import standards for China, Japan, South Korea, the EU, and the U.S.
Surviving the storm: Smart exporters are investing ahead
Case studies show that exporters investing early in post-harvest handling, smart preservation, and traceability are not just surviving but thriving. Through their partnerships with CASS, these businesses:
- Maintain export quality across long shipping routes.
- Avoid costly customs rejections due to non-compliance.
- Command higher prices and secure long-term contracts thanks to their proven reliability.
Conclusion: Trade turbulence is a test—and CASS is the quiet strength behind success
Amid global instability, maintaining growth is no small feat. Yet many Vietnamese agricultural exporters are proving that quality, transparency, and technology are the keys to resilience.
CASS, with its integrated post-harvest and logistics capabilities, is helping businesses not only hold their ground—but win trust, secure markets, and strengthen the global brand of Vietnamese agriculture.
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CÔNG TY TNHH BẢO QUẢN RAU QUẢ CASSS
• Hotline: 0931790829 – 0931780829
• Email: cass@cass.vn
• Website: cass.vn
• Địa chỉ: Lô F5, Đường số 6, KCN Hoà Bình Xã Nhị Thành Huyện Thủ Thừa Tỉnh Long An.
